Web Content Specialist

Join the Road Runner Sports E-Comm Team and help bring our website to life!

At Road Runner Sports, our website is one of the most important ways we connect with customers, whether they be runners, walkers, or fitness enthusiasts across the country. We're looking for a detail-driven Web Content Specialist who loves bringing digital experiences to life and making sure every page is polished, accurate, and optimized for performance.

This is a hands-on, hourly role where you'll help power the day-to-day content updates on roadrunnersports.com from homepage, campaigns, and category pages to product detail pages (PDPs) and blog content. If you enjoy working behind the scenes to make websites run smoothly and thrive in a fast-paced e-commerce environment, this role is for you.

You'll collaborate closely with Ecommerce, Marketing, Creative, Merchandising, and SEO teams to ensure our content is accurate, engaging, on-brand, and published on time.

About us:

• Road Runner Sports is proud to have been recognized as the Footwear Retailer of the Year by Footwear Magazine
• Founded in a San Diego garage over 42 years ago
• Road Runner Sports has 50 plus stores across the country, and we are growing!
• Our Values, Mission & Purpose (we call them Our 6 Pillars) are Be Different, Bring the WOW, Build Something Great Together, Get Moving, Stay Active, and Live Healthy

What you'll get to do:

Homepage & Campaign Execution

• Lead weekly and seasonal homepage refreshes, including hero banners, marketing slots, featured categories, and campaign storytelling
• Coordinate with Merchandising and Marketing on product launches, promotions, and key events (new drops, holidays, top sellers)
• Ensure homepage content aligns with inventory position, brand voice, and conversion goals

Category & Content Pages

• Build and optimize category pages with compelling, SEO-informed copy
• Update content pages to improve clarity, internal linking, and organic performance
• Partner with SEO teams to implement keyword strategies and on-page best practices

Product Detail Pages (PDPs)

• Ensure technical accuracy across PDPs, including specs, features, sustainability callouts, and brand positioning
• Optimize PDP copy to improve conversion rates and reduce bounce
• Maintain consistency and accuracy across product content updates

Blog & Content Optimization

• Refresh existing blogs to improve search rankings and accuracy
• Support creation of SEO-driven blog content tied to priority brands and categories
• Ensure blog content aligns with internal linking strategies and merchandising goals

Content Operations & Quality Assurance (QA)

• Build, update, and publish content within our CMS
• Conduct thorough QA reviews before go-live, including links, images, layouts, formatting, and metadata
• Collaborate cross-functionally to ensure smooth execution and timely launches

What you’ll need to bring:

• 2–4 years of hands-on experience building and updating ecommerce or digital content in a CMS-driven environment
• Experience publishing content for homepage modules, category pages, product detail pages (PDPs), and/or blog content
• Strong quality assurance (QA) skills including checking links, images, layouts, formatting, and on-page metadata
• Ability to execute updates accurately and on deadline while managing multiple requests
• Excellent copywriting and editing skills, with the ability to maintain brand voice and optimize content for conversion
• Working knowledge of on-page SEO fundamentals, including:
• keyword targeting
• title tags & meta descriptions
• headings
• internal linking
• Bachelor’s degree in Marketing, Communications, English, or related field (or equivalent practical experience)

Preferred Experience

• Experience with VTEX, Contentful, or similar ecommerce/CMS platforms
• Familiarity with GA4 and ecommerce performance reporting metrics such as:
• traffic
• conversion rate
• bounce rate
• Experience with tools such as Bloomreach, Narvar, or on-site search platforms
• Experience implementing SEO updates at scale, including metadata updates, internal linking, and performance-driven content refreshes
• Experience working with Digital Asset Management (DAM) systems and web publishing file standards

Work Schedule & Location (Hourly)

This is an hourly, non-exempt role and is 100% in-office at our San Diego, CA location.

Work schedules are based on business needs and may occasionally include extended hours during major launches or time-sensitive updates.

After acceptance of a potential offer, the successful completion of a background check will be required prior to start date. The offer is contingent upon the information received in this report, and will be carried out in accordance with Local, State, and Federal laws.

We’re committed to protecting your privacy rights.  We collect personal information from you, including personally identifying information, professional or employment-related information, and educational information. The purpose of this collection is to assist in evaluating your application for employment.

To ensure your application is received as timely as possible, we encourage you to apply directly onto our Road Runner Sports Career page.   

As you apply directly on our site, we will be reaching out to you within the next 10 days should your experience and qualifications meet our requirements for this position.